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   # Adobe Commerce Admin Review - Marketing

 ![Adobe Commerce Admin Review - Marketing - Adobe Commerce Technical Guide Guide](https://www.sashas.org/images/blog/img-magento-2-admin-review-marketing.html-i.0.png)

 ## What are the Adobe Commerce Shopping Tools?

 The Adobe Commerce Shopping Tools are a set of features that allow store owners to improve the shopping experience for their customers. The Shopping Tools section includes features such as product reviews, ratings, recently viewed products, compared products, and promotions.

 ## Some of the most important Shopping Tools in Adobe Commerce include:

  - Product Reviews: Product reviews allow customers to share their thoughts and experiences with other shoppers. Reviews can help customers make informed decisions about which products to buy.
 - Ratings: Ratings allow customers to rate products on a scale of 1 to 5 stars. Ratings can help customers quickly identify the best products in a category.
 - Recently Viewed Products: The Recently Viewed Products block displays a list of products that a customer has recently viewed. This can help customers find products that they are interested in without having to search for them again.
 - Compared Products: The Compared Products block displays a list of products that a customer has added to their comparison list. This can help customers compare products side-by-side before making a purchase.
 - Promotions: Promotions allow store owners to offer discounts and other incentives to their customers. Promotions can help increase sales and attract new customers.

 The Adobe Commerce Shopping Tools are a powerful set of features that can help store owners improve the shopping experience for their customers. By using the Shopping Tools, store owners can create a store that is both informative and engaging.

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