The Magento 2 Reports are a powerful tool that allows store owners to track and analyze their store's performance. The Reports menu is divided into several sections, each of which contains a variety of reports.
Some of the most important reports in the Magento 2 Reports menu include:
- Marketing Reports: These reports track marketing efforts, such as products in cart, search terms, abandoned carts, and newsletter problem reports.
- Review Reports: These reports track product reviews, such as by customer and by product.
- Sales Reports: These reports track sales data, such as orders, tax, invoiced, shipping, refunds, coupons, and PayPal settlement.
- Customer Reports: These reports track customer data, such as order total, order account, and new.
- Product Reports: These reports track product data, such as views, bestsellers, low stock, ordered, and downloads.
- Statistics: This tool reduces the performance impact of generating reports by calculating and storing statistical data.
The Magento 2 Reports are a powerful tool that can help store owners track and analyze their store's performance. By using the reports in the Reports menu, store owners can make informed decisions about their store's marketing, sales, and customer service strategies.